Corporate Communications & Media Relations Department Tasks

OBJECTIVES:

To get full coverage and good response from media (electronic and print) on the event and to assure that all activities are organized accordingly.

OVERALL JOB SCOPE:

Corporate Communications Task

1. To do the details activity checklist for the department.
2. To discuss, find and list all the invitees such as from Solid Group, Zoo Negara, Ministry, UiTM etc during the Press Conference and Carnival.
3. To liaise with UiTM such as Vice Chancellor’s office, Dean of Mass Communications Faculty, Corporate Communications Department.
4. To prepare the tentative programme for the event including during the press conference.
5. To prepare the interlay/invitation card.
6. To liaise with Zoo Negara during Press Conference
7. To liaise with minister's office for karnival launch
   

Media Relations Task

1. To list all the main press (electronic & print) for press invitation
2. To prepare the press gift during the press conference and Carnival.
3. To prepare the media kit (news release/programme)
4. To liaise with the electronic media (radio & tv station) in arranging the date for interviews.
   a). To liaise with the producer in getting slots in MHI and radio for the Ambassador of Zoo Negara (Zainal Abidin) and artist involve.
   b). To liaise with entertainment magazines editor and newspaper editor for interviews with Zainal Abidin
5. Media Announcement:
   1. Skuad Avanza Era
   To request Zoo to provide 50 entrance tickets to be given away to the listeners and that Zainal Abidin will join the squad to distribute it as part of promoting the carnival.
   2. Era website through ‘Zon Aktiviti’ Celcom slot:To announce our event through the website
6. To work with Publicity & Promotion Department in matters pertaining to:
   1. Promo with media
   2. Printing & design the interlay (invitation card)
7. To update the project committee on the on-going department’s activity and produce weekly report and presentation.
8. To assist for assessment, evaluation and final report writing for the project.